CHAPTER 13

Smart Marketing for the Rest of Us

How ordinary people turn nothing into something without big budgets or fancy titles.

Audio

Listen to Chapter 13

Audio narration is being added. Read carefully and reflect as you go.

“Turn nothing into something.” — Nas“Product of my environment… but I’m the one who changed the environment.” — 50 Cent“If you stay ready, you ain’t gotta get ready.” — Suga Free“Don’t chase people. Attract them.” — Nipsey Hussle

The Truth Most People Never Hear

The world will try to convince you that marketing is complicated — that you need degrees, big budgets, ad agencies, algorithms, or some magical insider knowledge to win.

It’s a lie.

Marketing is human. Marketing is psychological. Marketing is relational. Marketing is behavioral science, not corporate science.

Once you understand what motivates people, you can build momentum with nothing more than:

your story
your strategy
your consistency
your ability to connect
your willingness to show up
your desire to serve

You don’t need to be special to build customers. You need to be useful.

“Turn nothing into something.” — Nas

That’s the whole game.

Smart Marketing Starts With Knowing Who Already Loves You

Most people waste money chasing strangers while ignoring the people already in their corner.

Rule #1 in marketing: your best customers are the ones who already believe in you.

They:

spend more
return more often
tell more people
trust you faster
upgrade quicker
cost less to reach

Smart marketing asks: Who loves you already? Why do they love you? What problem do you solve for them? How can you deepen that relationship?

If you understand those answers, you can build a million-dollar brand without going viral.

Marketing Isn’t About Selling — It’s About Being Remembered

The number one reason people don’t buy from you isn’t money — it’s memory. They forget you exist.

Smart marketing makes you unforgettable:

offline
online
before the sale
after the sale
long after the sale

Repetition becomes reputation. Attention becomes income. Consistency becomes loyalty.

If people remember you, they will choose you.

The Three Types of Customers You Must Master

The Ones Who Already Love You — These are your evangelists. Treat them like royalty. They feed your future.
The Ones Who Like You But Need Reminding — They’re not against you — they’re distracted. Marketing brings them back.
The Ones Who Don’t Know You Yet — This is where most people waste time. Win the first two groups and group three will chase you.

“Don’t chase people. Attract them.” — Nipsey Hussle

Marketing is magnetic when done correctly.

The Power of Evangelists (The Best Marketing Ever Invented)

Warm referrals outperform advertising every time. Why? Because they:

come pre-trusted
convert faster
spend more
are less skeptical
are less price-sensitive
turn into evangelists themselves

A stranger needs proof. A referral needs only assurance. Your job is to create customers who feel proud to say your name.

That’s the heart of a company I created called LD247(Local Deals 24/7: turning local customers into community evangelists.

Why Upskilling Your Existing Customers Beats Chasing New Ones

Smart owners know: it’s 5–25x cheaper to keep a customer than to create a new one.

So you:

upsell
cross-sell
re-engage
reward
educate
follow up
reinforce

People don’t need a new business — they need a reason to come back. Marketing is repeat impact, not random impact.

Online + Offline = The Secret Formula

Real marketing doesn’t favor one world over the other. Offline builds trust. Online builds reach. Offline builds connection. Online builds consistency.

Offline gives you roots. Online gives you wings. When you combine both, you become untouchable.

This is core to Local Deals 24/7: you bring customers in the door… and the platform keeps them coming back.

Marketing doesn’t have to be expensive. It has to be layered.

The Four Pillars of Smart Marketing

Visibility — If people can’t see you, they can’t pay you.
Value — Give more than your competition — emotionally or practically.
Consistency — Show up long after other businesses give up.
Community — People don’t want ads. People want belonging.

If you build community, you’ll never run out of customers.

The Psychology Behind Why People Buy

People don’t buy products. People buy:

comfort
confidence
convenience
identity
credibility
hope
security
solutions
status
story
belonging

Once you understand what your customer is actually buying, your marketing becomes effortless.

This is why Local Deals 24/7 works — it sells visibility, excitement, and connection, not just coupons.

The LD247 Philosophy of Smart Marketing

Local businesses don’t fail because of product — they fail because of presence.

LD247 solves that by giving small businesses:

weekly visibility
daily engagement
referral loops
customer follow-up
evangelist tools
brand recognition
repeat foot traffic
community amplification
birthday offers
notifications
metrics and tracking

This is smart marketing for people who don’t have big budgets, marketing degrees, time, staff, resources, or tech skills.

It’s marketing for the rest of us — the “already great but overlooked” businesses, the “we just need customers walking in” businesses, the “we’re the best-kept secret” businesses.

LD247 ends that era forever.

Closing of Chapter 13

Smart marketing isn’t some corporate mystery. It’s simple, practical, human, repeatable, community-driven, and rooted in relationships.

This chapter is the engine that moves the book from personal transformation to business transformation.

And now that you’ve learned how to attract people, the next chapter reveals why you were called to lead them.

⭐ Workshop — Smart Marketing for the Rest of Us

✏️ Part 1 — Who Already Loves You?

1️⃣ List 5 people (or types of people) who already support you or believe in you — friends, teachers, family, customers, coaches, teammates.

2️⃣ For each one, write why they trust you or enjoy you. What “value” do you already give them — encouragement, skills, reliability, results, fun, honesty, etc.?

✏️ Part 2 — Making Yourself Remembered

3️⃣ If people forget you exist, they can’t support you. What are 3 simple ways you could stay “in sight” without being annoying? (Think texts, posts, check-ins, updates, or showing up.)

4️⃣ Pick one idea from your list and commit to doing it once a week for the next month.

✏️ Part 3 — Your Customer Psychology

5️⃣ Think of a business you love. What are you really buying from them — comfort, convenience, vibe, identity, story, belonging, or something else?

6️⃣ Now think of YOUR future business or brand. Which 2–3 things from that list (comfort, confidence, convenience, identity, credibility, hope, security, solutions, status, story, belonging) do you want people to feel when they think of you?

✏️ Part 4 — Your First LD247-Style Strategy

7️⃣ Imagine you had a platform like LD247 behind you — boosting your visibility every week. What kind of “evangelist” behavior would you want from your customers? What would you want them to say about you when you’re not in the room?

8️⃣ Write a one-sentence “marketing promise” for your future brand that a real customer could proudly repeat. Example: “They always take care of you like family,” or “They make healthy food taste exciting, not boring.”

Notes

Chapter 13 Notes

Who already believes in me → how will I stay remembered → what will I do this week?